Export Readiness Training Program

Are you a business looking to expand into the global travel trade and tourism market? This program will guide you through the essentials of understanding and working with the international travel trade industry.

What is covered?

Participants will gain a comprehensive understanding of working with international travel trade, marketing principles, sales techniques, and best practices for building successful business relationships. You will be able to identify and analyze key international travel trade markets and how to develop partnerships, understand cultural needs, and create marketable products. The program will help you grow your business by accessing new customer bases through established travel trade channels.

Time Allotment: 12 - 16 hours
This program has been aligned and in partnership with the TIAC READI program application and stamp.

The 4 Program Modules

Module 1: Introduction to Travel Trade

Module 2: How to be Market Ready

Module 3: How to successfully sell your business to the market

Module 4: How to write a Travel Trade Marketing and Sales plan and track return on investment

Modules Content

  1. An instructor led workshop
  2. A Project to complete
  3. Take-away sheets
  4. Helpful links
  5. A Quiz
  6. 20 mins coaching session, if required

This program can be delivered in 3 different ways to best fit your time and learning behavior.

  1. Conducted live on a virtual platform with set days and time frames (up to organizer)
  2. The program can also be done as hybrid, some in person and some virtual
  3. Over a two day workshop (in-person or online)

This program can be facilitated for cohorts and individual companies.

Outcomes

  1. Expand Your Reach:
    Learn how to access international markets and attract travelers through key travel trade partners.

  2. Increase Sales and Visibility:
    Discover how to promote your products and services to a global audience by working with International travel trade operators.

  3. Develop travel trade readiness and infrastructure:
    Understand how to package and price your services for the travel trade market.

  4. Enhance your Sales Strategy:
    Create effective sales tools and materials to target international travel trade operators.

  5. Navigate events with confidence:
    Get practical tips on attending travel trade shows, participating in sales missions, and hosting familiarization (FAM) tours.

  6. Success Management:
    Learn how to evaluate your efforts, track return on investment (ROI), and adapt strategies for continuous growth.

  7. Write a successful travel trade marketing and sales plan:
    With this program you will be able to write a travel trade plan to effectively target the tour operators.

Audience

  • Destination marketing organizations
  • Small and medium-sized businesses in the tourism and hospitality sector
  • Hotels, resorts, and accommodation providers
  • Restaurants, attractions, and experience-based businesses
  • Tourism entrepreneurs

Enrollment Options

Cohort Workshop

DMOs, Associations or organizations can purchase this program for a cohort of businesses. This can be organized as an in-person 2 day workshop, hybrid or completely on-line. This workshop will be customized to your cohort’s needs ensuring that you have an understanding of the needs to meet the Export READI™ stamp needs and application.

Pricing

  • $15,000 for a cohort of 12 businesses
  • $1000 for each additional business.
  • $1,350 for one company on-line
    (minimum 8 companies needed)

Prices do not include travel expenses. TIAC members are eligible for a 5% discount.

Individual Business Enrollment

This option is for individual businesses or destinations. This will be an on-line 2- day program.

Upcoming Online Workshops

April 30th - May 1st

9 am - 5 pm EST

Register

Learn about your facilitator

Partnership with TIAC

Alternative Sales Strategy is proud to partner with the Tourism Industry Association of Canada (TIAC) to conduct this workshop to help your business take the next steps to become and achieve Export READI™ Designation.

By completing this program, you’ll meet the professional training requirement to qualify for this national recognition.

TIAC members receive an exclusive 5% discount on the program fee.