Updates

Alternative Sales Strategy and TIAC partner to strengthen Canada’s Tourism Industry

We are proud to offer Export READI™ training, endorsed by the Tourism Industry Association of Canada (TIAC), to help businesses and destinations across Canada achieve their Export READI™ designation.

March 2026

Do you want more groups coming to your destination?

Starting in 2024, OMCA and Alternative Sales Strategies are launching Group Strategies - a consulting arm of the association that can help you build destination development strategies and targeted plans to bring more group sales to your destination.

January 2025

Effective membership can help you achieve your sales strategies

Being part of a membership can truly enhance your portfolio and client database, but it must be the right membership for your company to ensure that the money is well spent.

February 2022

What is the new norm of doing business in the group tour industry?

I know we all wish we had our own crystal ball to see into the future and ask what group travel looks like? Will all the changes we made during this pandemic stay? Do the consumers still want them too? Can suppliers sustain this?

September 2021

What if I don't have a sales department?

During these challenging times, many salespeople have been let go. The sales department has become the operations department, or the operations department has become the sales department.

August 2021

The Beginning

There is always a way to find business, sometimes you just need to look at your service in a different way.

August 2021