Export READI™ Online Workshop
Build Your Export Strategy. Grow Your Tourism Business. Reach New Markets.
The Export READI™ Workshop Series, developed by Alternative Sales Strategy and endorsed by the Tourism Industry Association of Canada (TIAC), gives tourism businesses the tools, knowledge, and strategy to successfully enter international travel trade markets. This program is instructor led, customized to meet your business needs, combines interactive peer learning and individual coaching.
This isn't a webinar. It's a two-part, instructor-led series built around application. Time between sessions is built in so you can complete assignments and start building your travel trade export-ready sales strategy before Part 2 begins.
What You'll Walk Away With
- A clear understanding of how the travel trade distribution system works
- The ability to attract group tours and international visitors
- Export READI™ products and pricing developed for the travel trade
- A practical, personalized travel trade sales strategy
- Templates, tools, and resources you can use immediately
- Confidence working with tour operators, wholesalers, and travel trade partners
- Marketplace and trade show readiness
- A pathway towards future Export READI™ designation
Part 1:
Foundations of Export Readiness
11:00 AM – 6:00 PM EST
Build a solid understanding of the travel trade ecosystem and what it takes to work successfully with international markets.
- How the travel trade industry works
- Tour operators, receptive operators, wholesalers, and travel advisors
- Market-ready and export-ready business practices
- Packaging and pricing for the travel trade
- Product development and partnership opportunities
- Distribution channels
- Working with group tours and international visitors
At the end of Part 1, you'll receive assignments, worksheets, and planning tools to complete before the next session.
Part 2:
Building Your Export READI™ Sales & Marketing Strategy
11:00 AM – 6:00 PM EST
Apply what you've built. Part 2 focuses on implementation and long-term growth.
- Your travel trade sales strategy
- International marketing and sales planning
- Identifying target markets
- Building relationships with travel trade partners
- Trade show and marketplace readiness
- Sales tools and collateral
- Measuring success and ROI
- Your actionable growth plan
By the end, you'll have the framework and confidence to pursue new domestic and international tourism opportunities.
Between Sessions
The gap between Part 1 and Part 2 is intentional. You'll use it to:
- Complete guided assignments
- Evaluate your current business practices
- Begin developing your travel trade products and pricing
- Gather what you need for your sales plan
- Prepare questions for Part 2
This is what separates the program from a standard training — you leave with a plan in progress, not just notes.
Who Should Attend
This workshop is built for tourism businesses ready to grow — including:
- Attractions
- Accommodations
- Restaurants
- DMOs and Tourism Organizations
- Indigenous Tourism Businesses
- Wineries, Breweries, and Culinary Experiences
- Outdoor and Adventure Operators
Every workshop is tailored to the people in the room. Bring your own products, challenges, and goals — the discussions and coaching will reflect them.
Investment
$1,350 + applicable Ontario taxes
Registration includes:
Space is limited.
How to Register
- Register for Part 1 and complete payment to secure your space.
- Attend Part 1 — you'll receive your assignments, templates, and resources.
- Complete the activities between sessions.
- Receive your Part 2 invitation from Alternative Sales Strategy.
- Attend Part 2 and finalize your export strategy.