About

We are Niagara's alternative sales strategy firm. Here to help you find unique and engaging ways to sustainably grow your business. Our experts have experience in a wide range of industries with a focus on Tourism and Hospitality.

Company Overview

Mission

To provide our customers with optimum customer service and leadership as we provide them strategies and expertise to grow their business in a sustainable way.

Vision

Leading consulting agency in strategy, sales, and destination services for the tourism & hospitality industry in Canada specializing in growing and creating new group tour business offering skills and leadership to grow businesses in unique and engaging ways.

Brand Statement

Creating alternative, sustainable strategies to increase the sales and market of a niche business base in an achievable and sustainable way.

Market Expertise

  • Group tourism (small and large group)
  • Travel trade workshops
  • Niche market presentations/workshop
  • One on one sales training with sales teams
  • Travel trade readiness
  • Group tour readiness and infrastructure
  • Specialized niche markets for travel trade (such as cycling, bird watching, hiking, boating)
  • MC&IT markets
  • Retail sales strategies
  • Sport travel
  • Student travel
  • Online travel agencies
  • Tour operator
  • Fit travel
  • Tourism & hospitality
  • Supplier sector: DMO, hotels, attractions, restaurants, theatres

Our Sustainability Commitment

Alternative Sales Strategy has signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving our sustainability score between now and 2030.

The UN World Tourism Organization defines sustainable tourism as

tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.

Each year, we commit to measuring and improving our sustainability performance in the following ways:

  • Through our strategic marketing and sales plans our teams will ensure to include sustainable ways to grow their business.
  • Measure our energy consumption and identify ways to improve our energy efficiency, lower costs, and reduce our carbon footprint
  • Reduce our use of paper and plastic in our offices and every day work.
  • We will support and encourage our clients to support local entrepreneurs and the community by developing a sustainable purchasing policy
  • Encourage clients to partner with local cultural and natural heritage organizations and sites to promote the unique cultural and natural heritage as part of their destination strategy.
  • Help clients conduct an accessibility and inclusivity audit to ensure they meet the needs of all visitors.