25 years experience in the Tourism and Hospitality Industry
- Governance, Marketing & Sales Plans
- Branding, Strategy & ROI Analysis
- MC&IT Markets, Travel Trade, B2B, B2C
- Events, Tradeshow & Sales Calls
- FAM Tour: Research, Organization & Execution
I like to tell everyone that I was born into the industry. I started tour guiding and attending tradeshows with my Dad since I was 15 years old. My family owned tour companies providing tour services world-wide as well as receptive services in Canada.
Knowing I love this business, I received a tourism and hospitality degree from Niagara College and a Bachelor of arts degree focusing on marketing and languages in university.
Once I graduated and took some time travelling the world, I realized what a gem Niagara Falls is and how lucky I am to live here. I decided that I wanted to market tourism to Niagara Falls and show the world just how special Niagara Falls and Canada is. Shortly after, I joined Niagara Falls Tourism as their Travel Trade Marketing Manager.
I have represented the Niagara Tourism Industry for over 20 years, organizing events, tradeshows and sales calls for both the B2B and B2C markets specializing in the travel trade and MC&IT markets all over the world. Working closely with all levels of government ensuring that Niagara was properly represented and advertised.
I left Niagara for a bit to implement a sales department at the Art Gallery on Ontario following its $276 million dollar renovation. After their grand re-opening the sales department quickly brought in millions of dollars of new sales and new markets to the AGO. I am still a great lover of art and Toronto to this day.
Returning to Niagara Falls Tourism, I continued to curate tourism through some of the toughest times as well hosting major travel trade events, like OMCA and Rendez-vous Canada.
As Director of Sales for HOCO ltd., a company that provides entertainment through attractions and restaurants, I created new programs and new markets for them, tripling their sales in the first 3 years.
I look forward to helping you find new ways to do business and reaching new markets in a sustainable way for your business, no project is to big to or to small, as every step creates a change. Together we can unleash alternative strategies to build sales.
Thank you for your time,