Alternative Sales Strategy Home Page

Providing unique and engaging sales strategies to sustainably grow your tourism business.

Quality & Expertise

There are many Tourism & Hospitality consulting agencies in the Greater Toronto and Niagara Region but none specializing in the Group Tour Business and Sales Strategies. Discover the endless possibilities for your business.

Our Experts

Jennifer McGregor
Jennifer McGregor, CM (she/her)
President, Strategy
Adam Reid
Adam Reid
Designer & Programmer
Dominique deBlois
Dominique deBlois
Photographer
Kim Allan
Workshop Faciliator: East Coast
Susan Morin
French Workshop Facilitator

Alternative Sales Strategy and TIAC partner to strengthen Canada’s Tourism Industry

We are proud to offer Export READI™ training, endorsed by the Tourism Industry Association of Canada (TIAC), to help businesses and destinations across Canada achieve their Export READI™ designation.

March 2026

Do you want more groups coming to your destination?

Starting in 2024, OMCA and Alternative Sales Strategies are launching Group Strategies - a consulting arm of the association that can help you build destination development strategies and targeted plans to bring more group sales to your destination.

January 2025

Effective membership can help you achieve your sales strategies

Being part of a membership can truly enhance your portfolio and client database, but it must be the right membership for your company to ensure that the money is well spent.

February 2022

Our Sustainability Commitment

Alternative Sales Strategy has signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving our sustainability score between now and 2030.

Learn More